Keep blogging even if no one is reading your blog, yet.
I might not be one of the top bloggers in Nigeria currently, but I highly respect the likes of Linda Ikeji of lindaikejisblog.com, Uche Eze of bellanaija.com, Ademola Ogundele of notjustok.com, Chude Jideonwo of ynaija.com, Loy Okezie of techloy.com, Bamidele Onibalusi of writersincharge.com, Jide Ogunsanya of ogbongeblog.com, Don Caprio of doncaprio.com, Omobola Bolaji of myglamosphere.com, Dobby Okonkwo of dobbyssignature.com, Japheth Omojuwa of omojuwa.com, Noble Igwe of 360nobs.com and Ikechi Awazie of awazieikechi.com as they have contributed in giving blogging a voice in Nigeria. They have also shown the world that you can be a successful blogger and make money from blogging in Nigeria.
If you look at these bloggers and other top and successful bloggers around the world, there’s one trait that’s common with them:
It is not the blogging platforms they started with or are currently using – There are top and successful bloggers on almost every blogging platforms you can think of.
It is not whether they started with or are currently using a free sub-domain or a paid domain – Some bloggers have built huge blogging success using a free domain and maybe shifting to a paid domain.
It is not how beautiful their blogs are or how unique their themes or templates are – Some bloggers built a successful blog using the default or free themes or templates.
It is not their locations – I wonder if there’s any country right now without at least one successful blogger!
It is not their writing styles – In as much as some of the top bloggers have developed their own unique writing styles, some have built great blogs without even knowing their writing style. Some have also built great blogs by inviting guest bloggers or contributors who definitely have different writing styles.
It is not because of their niche – There’s at least one successful blogger in almost every niche you can think of. (I will achieve success in my own niche – career development and project management).
It is not because of their passions – Yes, they are passionate about blogging and their niche. However, if you do not know how to build a successful blog around your passion, you won’t achieve success.
It might be marketing – If you publish few posts and sleep, your blog would sleep with you and your traffic would varnish.
It is not because they have been blogging for a long time – There are currently some top and successful bloggers who have not stayed in the industry for up to 3 years!
So what actually is it that made them to be successful and still maintain that level of success?
It is their CONSISTENCY.
When no one knew about their blogs irrespective of all their marketing efforts, they were consistent.
When no one were reading their contents irrespective of how rich and insightful they are, they were consistent.
When they were getting frustrated with their constant low traffic and low subscribers turn out, they remained consistent.
When they began to experience some good traffic due to the quality or uniqueness of their contents and their marketing efforts, they still remained consistent.
When they started to monetise their blogs after experiencing some improvements on their traffic, they were still consistent.
When they started making money from their blogs, they still remained consistent.
When they had high traffic and began to see huge spikes, they still remained consistent.
Even when they were recognised as one of the top and most successful bloggers in their niche or locality, they became more consistent.
CONSISTENCY IS KEY.
To achieve a successful blogging career, you need to produce great contents on a consistent basis and you need to promote your blog and contents on a consistent basis.
So, irrespective of the blogging platform you are using, how beautiful or stylish your blog is, where you are blogging from, your blogging niche or your marketing strategies, you need to be CONSISTENT with things that would make you a successful blogger.
If you are an amateur blogger, I am looking forward to seeing you at the top.
If you liked this post, do not forget to share it on your social media platforms using the share buttons.